The label (skillet, matchcover) from the matches that were not issued into the market but were mainly used as souvenirs or presents by the private persons or the company (quite often - by restaurants, hotels, etc.)
Usually bear the advertising and the name of the company/person
In many cases do not have any factory information (sometimes factory information is hidden under the sticking strip or printed on the inner glueing flap).
Equvivalent Russian terms Имиджевые спички
(From collection of A. & A. Chekushins)